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Frequently asked questions
Short, honest answers. Still stuck? Email support@cooup.co.
How does COOUP work?
Merchants connect their Shopify store and choose products to list with a commission. Independent promoters share those products with their audience using a unique tracked link. When someone buys through that link, the promoter earns a commission and the merchant gets a verified order — no upfront cost.
How do I get sales as a merchant?
Once your store is live in COOUP, real people choose your products and share them with their own audiences. Sales come from genuine recommendations, not paid ads. The more attractive your commission and product page, the more promoters will pick it up.
Do I pay anything upfront?
No. Merchants only pay commission on real, attributed sales after the refund window closes. Promoters never pay anything — they only earn.
How are creators paid?
Earnings move from pending to available after the merchant’s refund window closes. Payouts are sent through Stripe to the payout method on the promoter’s profile.
How is tracking handled?
Each promoter gets a unique referral identifier embedded in their COOUP link. When a buyer clicks, we set a single first-party cookie (coo_ref). When the order completes on Shopify, we match the order back to that referral. No cross-site tracking, no advertising cookies.
Is COOUP only for Shopify?
Today COOUP is built for Shopify merchants. Support for other platforms is on the roadmap.