FAQ
Plain answers, no theatre.
Short answers to the questions creators, merchants, and reviewers ask most often. For anything else, reach Support.
How does COOUP make money?
One number, no surprises: creators keep 90% of every commission and COOUP keeps 10% to run the platform. Brands pay only when a sale happens — no monthly fees, no clicks, no impressions. The split is itemized on every earning in a creator's account.
Who pays creators?
COOUP pays creators directly via Stripe Connect Express. The merchant is billed once for the gross commission through Shopify's Billing API; COOUP keeps 10% and forwards 90% to the creator. Merchants never pay creators directly — there is one bill, one payout rail, and a complete audit trail.
Which products perform best on COOUP?
Creator-commerce rewards clarity. The products that compound fastest tend to share a few traits: a strong primary image (vertical video performs even better), a clear price, simple variant logic, and a competitive commission. Think of COOUP as a distribution layer optimized for visually strong products and frictionless checkout — not a universal catalog mirror.
Why do some products show limited compatibility?
A few products may surface a 'limited compatibility' or 'advanced checkout logic' label inside your Products page. This usually means the product uses advanced Shopify purchase flows — subscriptions, B2B pricing, custom market rules, complex variant pricing — that can reduce automatic buyer-discount compatibility. The product stays live and creators can still share it; only the buyer-discount surface is affected.
What is the difference between attribution and buyer discount?
Creator attribution and the buyer discount are two separate things. Attribution credits the creator for a sale and powers their earnings. The buyer discount is a price reduction the merchant chooses to offer at checkout. Some advanced checkout configurations may reduce the buyer-discount surface without affecting attribution — creators still earn, the buyer simply doesn't see a discount on that order.
What happens when an order is refunded?
Refunds and partial refunds flow through Shopify webhooks into COOUP automatically. The matching creator earning is reversed (or partially reduced) and the merchant's settlement is adjusted in the same ledger pass. If the earning has already been paid out, the reversal is netted against future payouts — creators are never asked to return funds directly.
How do I uninstall COOUP?
Uninstall the COOUP app from Shopify Admin → Settings → Apps and sales channels. On uninstall, COOUP stops syncing products immediately and your store is removed from the creator-facing surfaces within minutes. Historical orders, settlements, and audit records are retained for legal and accounting purposes, then purged per the Privacy Policy.